10/10 Burger opens its first US location on Vine Street, Los Angeles
10/10 Burger opened its first location in the United States on October 10, 2026, at 10:10 in the morning, on Vine Street in Los Angeles. The first 1,010 burgers were given away. The line for them ran more than 300 feet (100 meters), and the first people in it had arrived around three in the morning.
The brand was built by Mike Majlak out of years of rating burgers on a scale from zero to ten, which is where the name comes from. The burger itself was developed with chef Jackson Snyder. Until this opening, 10/10 had worked in the United States through pop-ups, events and an audience online. Vine Street is its first US address.
It is also the first built location of the store identity DOONT Studio designed for the brand: a kit of six elements that can be installed in any room, with everything else painted dark grey so the existing space recedes. The brief had asked for a store that could be bought, crated, shipped to any city in the United States and assembled on site. The Vine location is where that kit gets built for the first time, and where it gets tested before it travels.
A second location is under way in Burbank and a third is in design for the Arts District.
The locations are developed by Bright Development, with DOONT Studio leading design and Analog Construction on construction and execution.
Watch the opening: Mike Majlak
See the project: 10/10 Burger